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September brought a cautious return to activity in Pimlico and Westminster, with signs of seasonal movement but fewer decisive outcomes than in previous years. While there was a clear increase in enquiries and new listings after the summer holidays, many buyers have taken a more measured approach. The lettings market, by contrast, remained highly competitive, with rents continuing to hold firm. Below, we explore the latest performance across both sectors and what this shifting mood means as we approach the final quarter of the year.
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From 24 November 2025, most privately rented homes in 15 Westminster wards will legally require a Selective Licence. Applications opened on 1 October 2025, and the scheme will run for five years, ending on 23 November 2030.
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August brought a measured pace to the Pimlico and Westminster property market, with both sales and lettings remaining active but showing signs of seasonal cooling. While summer holidays typically lead to a slower rhythm, underlying demand has remained encouragingly firm.
Serious buyers and tenants have stayed in the market, while sellers and landlords who priced competitively continued to achieve strong outcomes. If you are based in SW1, here is what you need to know about the latest market performance — and what to expect as we move into the autumn.
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If you are planning to sell or let a property in Pimlico or Westminster, one of the most important decisions you will make is choosing the right estate agent. The SW1 property market is unique, with its mix of Georgian terraces, post war apartments, mansion blocks and elegant garden squares. Selecting an estate agent who truly understands the nuances of Pimlico and Westminster can have a significant impact on the success of your sale or letting.
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As July draws to a close, the Pimlico and Westminster property markets continue to show strength beneath the seasonal slowdown.
A nationwide dip in asking prices has done little to dent activity locally, where the fundamentals remain solid. Motivated buyers and tenants, improving affordability, and a shared recognition that well-presented, realistically priced properties are still transacting at pace.
If you're considering buying, selling, letting or renting in SW1, read on to find out why now could be a strategic time to act.
